Image - Complex

A more complex form allows for multiple image formats and also alternative text:

<mediaobject>
<imageobject>
<imagedata fileref="logo.eps" format="EPS" scale="50" scalefit="1"/>
</imageobject>
<imageobject>
<imagedata fileref="logo.jpg" format="JPG"/>
</imageobject>
<textobject>
<phrase>Our company logo</phrase>
</textobject>
</mediaobject>